YKK's Fastening Day - A  look behind the scenes of YKK's anime campaign

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YKK's Fastening Day - A  look behind the scenes of YKK's anime campaign

Time & Location

Sep 27, 2020, 1:00 PM – 2:00 PM
Zoom - Webinar Room

About the Event

Billions of people use YKK's products every day without knowing much about the company that makes them. Seeking to interact more directly with the many young people who use its zippers all over the world, YKK created a four-episode anime series called "Fastening Days." The series features a young orphan boy and a young orphan girl who, along with their friend, are the superhero defenders of their town. A robot bear helps them along the way, as they use their nifty zipper machines to solve problems ranging from ripped shorts to exploding air ships. The series features real YKK products while also focusing on YKK's values. The four episodes of Fastening Days have been viewed more than 43 million times on YouTube.

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